Drizly Announces First Participants in ‘Sip with Purpose’ Brand Accelerator Program
E-commerce alcohol delivery platform Drizly has announced the three inaugural participants in its Sip with Purpose brand accelerator program: AAPI-owned Lunar Hard Seltzer (Brooklyn, New York-based and winner of Brewbound’s 2020 Pitch Slam); Black-owned Sorel Liqueur (Brooklyn, New York); and woman-owned Inspiro Tequila (Chicago, Illinois).
The brand accelerator program gives participants access to “training and insights” across bev-alc’s three tiers, free advertising across the Drizly platform and access to Drizly’s data insights, according to a press release. Additionally, the companies will receive training sessions from the program’s advisory counsel, and will be set up with introductory meetings with “top retailers and distributors in target expansion markets.”
Drizly’s advisory council includes woman-owned PRESS Premium Alcohol Seltzer (Milwaukee, Wisconsin), Black-owned Uncle Nearest Premium Whiskey (Shelbyville, Tennessee) and Black-owned wine company, McBride Sisters (Oakland, California).
Drizly announced Sip with Purpose in August, with applications opening in September. Eligible participants in the program must have “one or more owners of the beverage alcohol brand identify as a member of a historically underrepresented group – AAPI, Black, Hispanic, Latin, LGBTQIA, Native-American and women —and hold at least 50 percent ownership of the brand’s equity or interests.”
Article originally appeared in Brewbound