Meet Our Founder

Mara's Story

How did a former attorney and stay-at-home mom of three end up becoming a female tequila founder? It definitely was not a linear path. Tequila became my drink of choice years ago. I thought I was drinking something “better for you” as far as an adult beverage, but then I discovered that everything I was drinking contained undisclosed additives, like sweeteners, coloring and glycerin. I saw an opportunity to innovate and add more female perspectives to the industry by crafting a clean, easy-to-drink tequila without using additives and building a company powered by women.

“We all live full lives and I think you deserve some time to connect with friends and family.  I want Inspiro Tequila to be the drink spiriting those moments of connection and community.”

Mara's Signature

Our Values

Embody Inspiration

We always lead by example, inspiring women to support each other, chase their passions at any stage of life and, above all, live well.

Lead With Transparency

With Inspiro Tequila, you know exactly what you’re getting—a meticulously crafted, additive-free spirit. Transparency is at our core, and we proudly share our process, our ingredients (just agave, water and yeast) and our journey. We hold ourselves to a high standard when it comes to how we operate and what we say.

Quality Is Queen

You deserve the best. That’s why we never compromise on quality, carefully considering every detail—from the agave selected to our custom, elegant bottles—to create an exceptional tequila experience.

Innovation in Everything

Innovation drives us. From our bottle design to our aging processes to how we connect with our community, we are committed to doing things differently.

Make an Impact

We believe that small acts collectively can make a big impact, be it providing guidance to another founder, making a referral, collaborating with other women-owned businesses or just answering a DM. We honor those who have supported us by paying it forward, championing female founders on their own journeys.

Raising the Bar

We’re deeply committed to bringing more female voices to the spirits industry. Women lead every part of our process—from our legendary master distiller to the women responsible for getting product on the shelves. Inspiro Tequila is certified women-owned by WBENC, and we’re led by a passionate female team.

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Our Impact

B Corp Certified

Inspiro Tequila is more than a high-quality spirit—it’s a commitment to elevating women in business who, like us, were inspired to follow their passion. That’s why we became a Certified B Corp as a social impact company.

Our commitment to elevating women and upholding the rigorous B Corp standards is central to everything we do—because women have been overlooked, questioned or undervalued in their entrepreneurial journeys for too long. We proudly donate either 2% of revenue or 20% of our net profits via in-kind and monetary donations to 
not-for-profits that support the dreams of inspiring women.

Why do we call 
our commitment 
to giving back 
the Purple Bicycle Project?

When our founder Mara was four years old, she coveted a purple bicycle that 
was handed down for her to ride when she was older. Undeterred by her parents’ doubts that she could ride the large, two-wheeler, she tried, fell and tried again—until she finally rode it on her own. That purple bike became a lasting symbol of perseverance, inspiring our mission to support women founders as they navigate the ups, downs and detours of the entrepreneurial journey.

Who We Support

We have sponsored the WFN pitch competition for female founders.

Additionally, we provide grants to 501©(3)s that help female founders, including three community connections grants, along with mentoring, via the Enthuse Foundation. These grants afforded a female founder each year to join organizations that help build her community.

In 2025, we’re donating money to WBENC to subsidize half the certification process cost. We are proudly WBENC certified, and we want to 
help other women have access to this incredible organization.

Mara's Favorites

From daily treats to restorative sips, Mara lives and breathes discovering new brands and
amplifying fellow female-founded businesses. Here are some of her current favorites.

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Favorite Sip

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Morning - Matcha
Afternoon - Espresso
Evening - Tequila + Soda

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Timeless Track

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“Every Little Thing She Does Is Magic”
- The Police

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Sweet Treat

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  • Unreal Gems
  • Starburst Minis (FaveREDs)
  • CocoRolls Original (Women-Owned)
  • Albanese Gummy Bears (Women-Owned & Great Soaked in Tequila)
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Brand Crush

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Veronica Beard

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Quote To Live By

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"When someone shows you who they are, believe them the first time."
- Maya Angelou

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Repeat Watch

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  • Watching - Bravo Housewives
  • Reading - Founder Memoirs
  • Listening (On Double Speed) - DearFoundHer, Entreprenista, Exit Whisperer, The Consumer VC, Startup CPG
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All in Good Spirits