Our Story

Meet Our Founder, Mara Smith

Mara Smith, a former attorney in Chicago, started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She and her friends enjoyed the versatile, carb-free and zero sugar spirit but they were not drawn to the traditional offerings. For years, Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her and that she could share with her friends and family and proudly display on her bar. That perfect tequila simply did not exist, so she decided to create one.

Tequila Reimagined

Mara went to work studying the industry, and more importantly researching and testing what mindful consumers like her were looking for in a tequila. Her goal was to create a clean, smooth and sippable 100% Blue Weber Agave tequila without any of the additives often found in other tequilas, and with every detail thoughtfully crafted, from the meticulous production process to the sophisticated and sleek bottle that is easy to hold and pour.

Created and Led by Women

There was only one person Mara knew who could create this innovative new tequila, the legendary Ana María Romero Mena, one of the most respected master distillers in the tequila industry in Mexico. Together they tasted, tested, and refined different approaches until they arrived at a truly inspired and unique spirit. Mara and Ana María are not the only women involved in developing Inspiro. Women are part of every aspect of our brand, from production in Mexico to getting bottles on the shelves. We are also proudly women-owned certified by WBENC.

Born of Determination, Resourcefulness and Thoughtfulness

Our name comes from the Spanish word for “inspired.” From our sleek and sophisticated bottle, to our female-led team, to our mission to support and inspire other female founders to follow their dreams, our goal was not just to create a one-of-a-kind tequila, it was also to make women feel seen and relevant in industries where they have long been underrepresented. Read more about our initiative to give back, The Inspiro Purple Bicycle Project.